Senior Marketing Communications Manager (m/f/d)


 

YOUR RESPONSIBILITIES:

  • As the Senior Marketing Communications Manager you are responsible for overall communication activities within the Avnet Abacus business unit at an internal, external and executive level
  • You will take ownership for marketing communications, media planning and budgeting for Avnet Abacus
  • This is a strategic role in which you will define and develop a clear and unique corporate branding strategy
  • You will develop new ideas, tools and drive campaigns to create a unique corporate value proposition story for Avnet Abacus
  • We would look to you to bring new ideas around how we communicate to ensure Avnet Abacus’ tools and method of communication is always at the forefront
  • You will be responsible for developing and driving (in close cooperation with supplier/technical marketing) supplier/technology specific campaigns for demand creation and create a strategy to increase supplier funds / supplier contributions
  • Implement and optimize an efficient marketing automation process to generate more qualified leads and business opportunities
  • You will define and develop a PR strategy as an integral part of our marketing strategy
  • This role is responsible for a small team which you will lead, manage and develop
  • Organizing internal and external events, trade shows and conferences are key responsibilities which you will drive together with your team
  • There will also be the requirement to support the entire organization for all communication requirements (standards, templates, business cards, giveaways)

QUALIFICATIONS:

  • A degree or substantial experience in Marketing Communications/PR or Journalism is essential
  • Prior supervisory or team leader experience
  • Prior experience in Electronics component distribution is extremely advantageous
  • Excellent English (written and spoken)
  • Positive, proactive and innovation oriented personality
  • Clear and concise communication

 
Avnet Abacus is a pan-European distributor of connector, electromechanical, passive, power and battery products. Our industry-leading supplier linecard and widespread local presence means that our customers benefit from the product choice, financial strength, logistics and fulfilment benefits of a global distributor, with the personal service of a local provider. The company is a division of Phoenix based Avnet, Inc., one of the world’s largest distributors of electronic components, computer products and embedded systems. A Fortune 500 company, Avnet employs around 15,000 people worldwide and generated a revenue of $17.6 billion in fiscal year 2020. Visit Avnet’s website www.avnet.com