To give the best possible support to our customers we are looking for a
Marketing Automation & Communication Specialist (m/f/d)
 

YOUR TASKS:

  • Establishing a structure and tool/process framework for automated marketing campaigns in Marketo, for generating marketing qualified leads.
  • Responsibility of reviewing existing marketing campaigns across the business and help automating where appropriate.
  • Help in building and qualifying a steady stream of contacts and leads that lead to business opportunities for the organization.
  • Ensuring all connected departments are involved to ensure alignment on goals and expectations.
  • Work with the EBV Marketing Communications team and the digital marketing team to establish a lead-oriented organization.
  • Implementing lead scoring practices to enable higher conversions of quality leads.
  • Optimizing the use of a marketing automation platform (Marketo) for the business and help optimizing the platform itself.
  • Carrying out A/B testing on automated marketing campaigns to maximize results.
  • Segmenting audiences and optimizing campaigns to increase effectiveness
  • Reporting on all campaigns and making changes where necessary.
  • Working collaboratively with other departments to ensure automated campaigns achieve company goals

YOUR PROFIL:

  • Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.
  • Strong analytical mindset and an ability to analyze campaigns.
  • Relevant industry experience would be a strong advantage
  • German and very good English (written and spoken).
  • Excellent email marketing and campaign experience is essential.
INTEREST?
Great, if you find yourself in the task described, teamwork in an international environment is just as important to you as working independently - then you are in the right place in our marketing team. Your contribution to the success of the company will be rewarded according to your performance. In addition to 30 days of vacation, you receive interesting social benefits such as additional health insurance, group accident insurance and subsidized company pension. We promote a good work-life balance through other attractive operational framework conditions, such as a flexible working time model.
Applications from suitable severely disabled people and equals are expressly encouraged. We look forward to your application
 
Phoenix (Arizona/USA) based Avnet, Inc. (NASDAQ:AVT), is a global technology solutions provider with an extensive ecosystem delivering design, product, marketing and supply chain expertise for customers at every stage of the product lifecycle. We transform ideas into intelligent solutions, reducing the time, cost and complexities of bringing products to market. For nearly a century, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Serving customers in over 120 countries, Avnet markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services. Avnet EMEA serves the European electronics market through a variety of independently operating companies, which are supported by centralized functional departments. Learn more about Avnet: www.avnet.eu.